It takes talent to turn fabric into fashion, technical expertise to bring color to design, and research and development to create the products that give you the exciting colors your customers expect.  The Soji/Huntsman partnership combines decades of cumulative technical textile competence and know how that customers can rely on.  Examples of customer/partner satisfaction:

A major international performance sportswear company challenged us to identify ways that we can increase our capacity and thereby increase our involvement in their global color management program.  This indicates their satisfaction in Soji/Huntsman's ability to provide superior products in a timely, efficient manner which meet their performance requirements.  When first working with this brand,  we developed a customized color standards management program that was totally different from any other program we are offering.  Huntsman's technical support is key to this brand in developing new, innovative solutions to market new, innovative products.

The Head Color Designer for an International Sportswear Brand describes the palette creation process as "gathering pantones, swatches and samples to create the palettes by delivery. We work with (Soji/Huntsman), which means you can create color standards off of anything (magazine tears, garment samples, fabric cuttings...etc). This is exciting because we can create custom colors."    

A major US women's apparel brand is "amazed at how (Soji/Huntsman) is able to match the color targets on the first submits and more quickly than the competitors."  Color is of great importance to this retailer and they are not biased towards any supplier of their color, except in the case of their custom color development.  Their preference is Soji/Huntsman.

An independent consultant in the apparel industry recommends Soji for their association "with Huntsman (which has) the worldwide technical support to assist in establishing dye formulas that meet your performance standards."   Also because Soji/Huntsman is "capable of working with you to develop a color standard program that fits your needs versus you having to accept a pre-constructed program as with most of the other color standard companies."

Consumers are inevitably attracted by color. There is absolutely no doubt that color has a large influence on the apparel purchase decision.  Color can identify brand image and differentiate from the competition.  Soji/Huntsman provides the color services and technical support that you can count on.  We make color work for you.